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Broken LinesThe OptimistStandard Design
 

Valley Advocate cover: Flywheel (2007)

Cover for the Valley Advocate for an article about the Flywheel Collective. (Nov. 2007). Click to see the original art.

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Ian James - Vol. 2 (2007)

Jewel case insert and tray card


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Turn It Up! animated TV ad #3 (2007)

The second animated television ad I made for Turn It Up!


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Turn It Up! animated TV ad #2 (2007)

The second animated television ad I made for Turn It Up!



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Turn It Up! animated TV ad #1 (2007)

Take a gander at one of three dandy ten second animated TV ads I made in Adobe After Effects for Turn It Up! (used CD stores in Northampton MA, Brattleboro VT, and Keene NH.)
 

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Sketchbook - 2007

 

PRINT AD - Turn It Up! CDs

 

Illustrations from Turn It Up! CDs TV ads

Mockup stills from three Turn It Up television ads. See the videos here.


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GALLERY SHOW: AIR Studios, Pittsburgh, PA (2007)

YINZ GOT POSTERS - AIR Studios, Pittsburgh, PA Sept-Oct 2007








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Kurt Vonnegut

A spot page illustration I did for The Valley Advocate when ol' KV passed. See larger image. An 11"x14" digital print is available for sale on the BUY STUFF page

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WFCR Coffee Mug (2007)

2-color coffee mug chosen as the 2007 "Art Mug" for WFCR's annual fundraiser. It is one of the gifts given during their thrice-annual fund drive. Click to see the full design.

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Valley Advocate cover: Star Wars (2007)

Cover art for the Valley Advocate article about Star Wars' anniversary. (Aug. 2007). Click to see the original art.

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ART EXHIBITION: Charleston, SC (2007)

Art or Advertisement? show, 52.5 Records, Charleston, SC - Aug-Oct, 2007




photos by chuck keppler


AN INTRUIGING SHOW ASKS: ART OR ADVERTISEMENT?

At the other end of the spectrum there's a poster show at 52.5 Records. judging by the art on show there, the artists would gleefully pour gas on the soothing natural surroundings that inspire gregory and riding, then drop a lit match on the grass. Decades of art history, graphic design, and pop culture help fuel their fire.

The posters are mostly ads for bands, including the Melvins, Spoon, and The Decemberists. references range from 60's commercial art (Standard Design, "Stereolab") and Hernandez-style comics (Casey Burns, "Nomeansno"), to Disney movies. in Tooth's "Birthday Suits", Bambi humps a nude. the exertion seems to have been too much for the poor deer, since his corpse is on the adjacent poster (John Pundt's "Deerhoof").

Kudos to artist Chuck Keppler who put up the bulk of the show, had the art shipped to his home, and obviously put a lot of thought into the juxtaposition of the images. the secondhand references may be clear, but that doesn't make the art any less powerful - in fact, the pop homages give them an extra layer of meaning.

Combined, the posters have a lot to say about human nature, desire, and destructive impulses, wrangling abstract concepts with familiar imagery. the 52.5 show is at 561 King St., and it will be up until the end of the month.

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PRINT AD - Turn It Up CDs

 

COVER ART - Letter X Magazine



Wraparound cover

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INTERVIEW: Blogcritics.com

Tom Pappalardo the face behind Standard Design, author of Broken Lines
Katie McNeill - published May 11, 2007

Broken Lines: Book One of Four, Maybe is simply about good and evil. You have evil firemen vs. a Cowboy complete with six shooters, a Spaceman who feeds red licorice through his suit, and Maggie the waitress. These characters come together to form Standard Design's delightful self-published illustrated novel.

What is Standard Design?

Standard Design is me, Tom Pappalardo. It's the name I do design work under. In the context of Broken Lines, Standard Design is also the publisher, I guess, since it's self-published. By me. Tom Pappalardo. And I'm Standard Design. See?

Would you mind telling us what Broken Lines is about?

Broken Lines is about a good and evil, death, redemption, and boredom. And lousy coffee. Lots of lousy coffee. You've got a grumpy cowboy and a goofy spaceman on a road trip in a stolen moving van. They save a waitress from her rather uninteresting life and boom! - she's tagging along on their cross-country mission. Naturally, they are being pursued by Bad Guys.

What made you decide to do an illustrated novel?

Well, I'm always sitting on a backlog of story ideas - some comic, some prose, some just scribbled outlines that could go either way. But my actual output has historically been pretty low, because, you know, I work for a living and stuff.

So it occurred to me that maybe I should just combine a bunch of unrelated ideas into one big story. I knew it would be a major undertaking, take forever to do, and require a lot of discipline that I don't by nature have, so I had to create a set of rules for myself that would let me complete the damned thing without giving up a third of the way through it, you know? That meant allowing myself the freedom to switch from drawing to writing to whatever I needed in order to get the story down on the page.

So the book's "illustrated novel" format is sort of the result of my short attention span, my impatience, and ultimately my desire to force the story out of my head and onto paper. I have found it to be a very enjoyable way to tell a story. It works. I like it.

Where did the idea for Broken Lines come from?

Broken Lines is a reaction against a lot of junk I see in movies, TV, and books that just drives me nuts - dialogue that makes me cringe, contrived plot twists, characters with no history or personality. So even though the story itself is a bit outlandish, I wanted Broken Lines to be grounded with characters that talked like real people and responded to weird situations like normal people would. I wanted everyday settings, and I wanted an extremely unromanticized, uncool, un-"comic booky" take on a hero story. I mean, why doesn't Batman drive a 1999 Ford Econoline moving van? They're very spacious.

I have to ask you about The Firemen because I laughed so hard while reading about them. Why did you decide to make firemen evil?

Well, the pragmatic answer is that I needed an army of bad guys that all looked alike so I wouldn't have to sit down and design a new character every time I needed a new bad guy on-scene. So, you know, they're my lazy equivalent of storm troopers, I guess. Other than that, the choice was pretty random. Just a bunch of dumb dudes wearing full-face oxygen masks. I had a serious doubt about making them firemen after 9/11 because real firefighters were being so revered for awhile. But fortunately, America has a short memory and we've gone back to ignoring their important contributions to society. So thank God for that.

What do you think is most appealing about your work?

It's got moxie.

Do you have a favorite character from Broken Lines? Why?

Currently, it's me, the omniscient narrator. I hog a lot of the funny lines, because I want everyone to think I'm clever and witty. My second favorite character doesn't appear until Book Three, so hold your breath til like, 2010.

Would you mind sharing a little bit of what the future holds for your heroes?


Their future is everyone's future: Lots of sitting around, a few laughs, then death. Then maybe a few more laughs.

http://blogcritics.org/archives/2007/05/11/180940.php

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Valley Advocate cover: Greenfield (2008)

Cover art for the Valley Advocate (April, 2007). Click to see the original art.

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NCTV Station ID (2007)

A station ID/promo for Northampton Community Television (Massachusetts) by Standard Design. A spoof of the classic old drive-in "Let's all go to the lobby" song. Music by Tom (that's me) and Sturgis Cunningham of The No-Shadow Kick. Drawn with Sharpies, animated with After Effects. Follow the bouncing ball!



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